JOB DESCRIPTIONS
• The Graphic Artist is part of the Brown Forman Asia Design and Production Hub and is part of the Global Content Network team focused on optimizing and ensuring efficiency of our content production practices
• The role is mainly focused on content creation, production and adaptation.
• This role will report to the global Content Studio leadership with matrix reporting to regional business leads. Responsibilities
• Study design briefs and determine requirements
• Schedule projects and define constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate creative guidelines, such as colors and layouts, for each graphic based on shared toolkits
• Participates in collaborative revision and approval process with marketing and IMC team to produce final approved design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand
• Creates designs for clients that visually communicate desired product or project messages. Designs may be used in various visual media including magazines, billboards, digital media, advertising, point of sale materials and product packaging.
• Localize various Global layouts, iconography, package designs, website designs, logos, and illustrations according to client specifications.
• Meets with clients to discuss requirements and the design of the project.
• Creates rough drafts and sketches of concepts, and presents them to the respective manager and/or client for further discussion and revision.
• Performs other related duties as assigned.